Date: November 17, 2025 (report release) Source: IIE, Fall 2025 Snapshot on International Student Enrollment Last verified: October 21, 2026
IIE’s Fall 2025 Snapshot, released November 17, listed Vietnam first for undergraduate outreach priorities at 55% and second for graduate recruitment at 32%, behind India at 57%. The report drew responses from more than 825 US higher education institutions.
Why it matters: You need a clear reason for Vietnamese applicants to choose your institution when other campuses are also making the market a priority. Build that reason around program fit, total cost and academic support, then measure the path from inquiry to arrival. These are campus recruitment priorities, not a survey of Vietnamese student preferences.
If you're considering something similar:
- Define the programs and students your Vietnam effort will serve
- Give travel or representation a measurable recruitment objective
- Track qualified applications and arrivals against that objective
Weighing something similar? Talk it through with a USVN senior advisor.
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